Loosely translated, Erbaviva means “living herbs" in Italian, which is exactly how co-founder Robin has chosen to live his life - with deep love and respect for our planet and all living things. Robin has lived and worked in harmony with nature for many years. Inspired by his own children, and after leaving a successful career as a cinematographer, he gifted us with Erbaviva in 1996. Long before most of us were aware of the harmful chemicals found in skincare products, this true pioneer was already making big changes. Robin's values, along with his endless knowledge and appreciation for nature, are the foundation of Erbaviva. He inspires us with the beautiful, clean and pure organic formulas that he created on day one, and now over 20 years later, he has never compromised, that is why his powerful products are so loved and trusted for our little ones, for moms-to-be and the entire family. Robin is personally involved in each product formulation at its own clean, green solar powered manufacturing facility, remaining true to his passion every step of the way.